About Us
Aura Story
Our Vision
“To become India's leading platform for pregnancy and parenting care by empowering parents through trusted services and products”
Pregnancy and Birth is transformative and every family deserves a safe and healthy birth experience. The journey began with the experience when our founder Shree was Pregnant and the city lacked good prenatal fitness centres nor did she come across any parent support groups where new parents are braced with information on antenatal and postpartum care. This really made her ponder about the pregnancy care in India and the seeds were sown in the form of “Aura”.
Shree's belief is rooted in building strong communities—collaborating with Obstetricians & Gynaecologists, and engaging with expectant parents. Her ultimate goal is to create an informed, empowered community where every parent feels supported, educated, and confident throughout their pregnancy and beyond.
Let’s start this journey together!
About Shree LP - Founder & Director
Ms. Shree is an Internationally Certified Pregnancy Fitness Educator (CAPPA, USA), Certified Childbirth Educator (USA), and Certified Yoga Instructor. As a mother herself, she firmly believes that knowledge is the key to empowering expectant parents. With over 15 years of corporate experience in senior roles at Flipkart, Zara, and Decathlon, Shree’s journey into prenatal fitness and childbirth education was deeply personal. During her pregnancy, she realized the lack of quality prenatal fitness centres and parent support groups offering essential guidance on antenatal and postpartum care. This gap in pregnancy care in India inspired her to lay the foundation for Aura Birthing Partner.
Ms. Shree’s expertise and dedication have earned her recognition across various parenting platforms and news media, and she has been featured in interviews by leading sports brands like Decathlon for her remarkable fitness and transformation journey. She has been a source of inspiration for countless women and parents, including doctors, fitness professionals, corporate employees, and homemakers, whom she trains regularly.
On a global scale, Ms. Shree has guided thousands of parents toward safe, informed, and empowered births through her prenatal fitness and birth education sessions. Specializing in gentle vaginal births, she takes immense pride in preparing mothers for shorter labor, vaginal deliveries, VBACs (Vaginal Birth After Caesarean), and smooth postpartum recovery. Currently, Aura boasts an impressive 85% vaginal birth success rate.
Her contributions have been widely recognized, earning her the "Most Inspiring Woman of the Year" award (2022). Additionally, she was honoured as the Best Business Growth Planner (2025) at the Indian Institute of Management Bangalore (IIMB).
Ms. Shree envisions Aura as more than just a success-it aspires to become India’s leading platform for pregnancy and parenting care by empowering parents through trusted services and products.
She firmly believes in fostering strong communities by collaborating with obstetricians, gynaecologists, hospitals and expectant parents to create a well-informed and empowered support network- one that builds confidence and encourages mothers to advocate for themselves during birth.
Let’s embark on this beautiful journey together!
